Facebook Marketing surpasses all other Social Media Marketing as being on the must do list for Internet Marketers.

Why? Because…

Whether you are selling a product or service or promoting a network marketing or affiliate program, Facebook has the largest audience of active users and buyers.

Not only that, Facebook Marketing offers many unique opportunities to target your audience down to the last details, age groups, gender, nation, interests and that last one is a doozy. It allows you to be so specific in terms of what and who you like. Did you ever wonder why you are getting the particular little ads on the side of your screen. If you click on one them, rest assured you will get a lot more of the same type.

So, let’s examine some Facebook Marketing Opportunities.

Facebook Marketing Ads

Facebook has made it simpler then ever to place one of those little ads for your project.

To create an ad on Facebook, go to your Facebook profile page. Click on Home with will be next to your name on the blue bar at the top of your page.

This will take you to your status page. Scroll down the left side under pages and click on Create Ad.

The first think Facebook will want to know is “What kind of results do you want for your Ads?”

The first two options, Page Post Engagement and Page Likes are for people how have business pages or fan pages. if that is you, then by all means choose one of these.

If however, you do not have a Page, then simply choose whatever might apply to you. Many people might want others to click to their website. From there, just follow the Facebook’s guide.

If you decide to go the route of Facebook Ads seriously, you’ll need to allow yourself enough time to learn the ropes. Plenty of opportunity exists for that. Googling Facebook Ads will bring you millions of option to learn more, blog posts, videos and website with tutorials, courses and trainings galore.

The main thing to remember is with millions of pages available on the search engines, you pick information that is recent. Facebook is no different from other businesses online, they change their way of doing things often.

I recently had the experience of going to YouTube and searching for a way to edit my Google videos already on YouTube. I found exactly the information I wanted, but when I tried to apply it in 2014, I found that YouTube had changed and no longer allowed the editing features I was looking for.

Facebook Business Pages

Having a business page, previously called fan pages, plays an enormous role as a Facebook Marketing tool and easy to set up.

Just go to your Home page, on the left hand side, click “Create a Page” There it will take you to a place where you have multiple options to choose from of what kind of page you want to create.

If you have a Local Business or Place or if you are part of a Corporation, you would chose one of those. There are also choices for Entertainment, Cause or Community, Brand or Product.

Other individuals fall into the Artist, Band or Public Figure Category.

From there, like in Facebook Marketing Ads, you just follow the instructions.

Facebook Marketing Tools

Here, you’ll find the latest and greatest new tools that Facebook Marketing Techies have created to make use of the way Facebook functions.

For example, Facebook is largely a photo media. That is, people like to look at pictures, so posts that show family gatherings, children, pets or quotes neatly framed in a photo gain the most likes and shares.

Videos work if they are short. You don’t want to put a 20 minute video on Facebook because chances of anyone watching it are slim.

The shorter the better for videos, but make it 3 minutes max.

Because Facebook is a “social” network where friends gather with families and other friends, blatant advertising doesn’t win any prizes. So, when using tools, you need to be careful. Viewers resent in-your-face ads. That’s why Facebook Advertising works. It’s on the side, inconspicuous, but attractive to what your interests are as you are interacting with others on Facebook.

I was surprised how my ads had changed once I got involved with other Internet Marketers on Facebook. I no longer see ads for shoes, fashions or other female demographic models. Instead I see a lot of Internet Marketing Ads.

With that in mind, you can find tools that will re-direct your photos from Facebook to any relevant website that relates to the subject of the photo. It makes no sense to re-direct to a completely different product or service.

A picture of your cute pet that takes you to gourmet pet food would be an okay choice.

There you have it, a basic overview of Facebook Marketing

Gloria Reibin has been an Network Marketer since 1998 and an Internet Network Marketer since 2012. Having witnessed all the changes online marketing has gone through, she knows how important it is to keep up with the latest marketing strategies without letting go of the old methods that still work. For Tips, Training and Motivation, join Join Gloria Reibin’s GoldenStars Network Marketing Community. on Facebook. https://www.facebook.com/groups/188101224889509/

Article Source: http://EzineArticles.com/8788049

There is always a push to make something good, even better. This is no doubt true with your internet marketing business as well. Perhaps there is something that may need a little tweaking. Below are some practical tips to help you make the changes needed to put your business on the way to great!

When focusing on web marketing, it is important to remember to engage the customer. A two way dialogue can be key to increasing support for your product. Customers want their voices to be heard, and responding to complaints and feedback is an easy way to increase brand loyalty.

Encourage consumers to go on a review site(s) such as Yelp or Citysearch to discuss their experiences with your product or service. Honest feedback from people who have interacted with your brand makes potential consumers feel safer in engaging with your company since someone has already “tried you out” for them.

Utilize videos whenever possible in your internet promotion campaigns. Videos are an excellent way to draw visitors in and capture their attention. Try using videos to introduce new products or services, showcase testimonials, explain complex concepts, highlight case studies, provide virtual tours of your business or simply to introduce yourself to your website visitors.

Don’t over complicate what can be said simply. Your readers know you are intelligent, because if they didn’t believe that, they probably wouldn’t be reading. Make sure your content is fully appropriate for everyone, as everyone is a potential consumer! Using large words when unnecessary does not make you look intelligent; in fact, it alienates your reader.

Getting a start in Online marketing can be daunting for a beginner but starting with an audience that already has an interest in your product can give you a big advantage. Rather than targeting a large audience and hoping for interest, narrow your focus to those that already want your product.

An effective way in building customer loyalty is by rewarding your customers for their business. A point system based on the the amount of purchase is a great way to encourage your customers to buy more, and more frequently. When customers accumulate enough points for free products, they usually buy a few more related items. This will keep your customers coming back to your online store.

Add short captions underneath images. Search engines are not able to easily classify images like they can with text. Writing captions for all of your images means that search engines will be able to recognize the content on your pages. The text simply needs to describe background information about the image and should include a keyword.

Set up your business profile on social media sites, such as Facebook, Twitter and Linked-In. This makes it easy for customers to find you and refer you to their friends. Those who like or follow you, can receive updates whenever you have a sale or introduce a new product or a tip, about products they may have already purchased, keeping your visibility high and your customers informed.

As you can see from the practical tips above, your internet marketing business may need an adjustment or two. If so, be diligent about applying any suggestions that will make your business not only better, but great!