Make Money Online

Business Coaching and Internet Marketing

Published

7 years ago

January 5, 2018

admin

If you run a business coaching service, it is your job to coach new and struggling business owners to make the right choices. You are just like a football coach. You give your clients plays and encourage them to run the plays properly. One aspect of business that you should cover is marketing, namely internet marketing. Even storefront businesses can benefit from internet marketing. Many just do not know why they should invest time and money into the effort or how to get started. It is your job to give them ideas.

In terms of internet marketing, there are many options. Internet marketing presents a lot of opportunity, both large and small. All businesses can and should utilize the internet. As previously stated, some just don’t know how to. So, create a game plan for your clients or their advertising department to follow. What could that plan include?

Blogging. Many individuals make the mistake of believing blogs are for personal use only. They are not. Blogs can also be used as successful internet marketing tools. Blogs rely on content, so your client or one of their employees will need to do this task, but it should only take less than 30 minutes a day. They can write content related to the products or services they sell. For example, someone running a dog grooming business can write articles on anything pet related, including care and health. That blog can and should lead back to their business website.

Hosting contests. People love free stuff and contests give them the chance to win. It is, however, important to proceed with caution. If your client posts a contest on their website, they will get those who fill out the entry form a leave. Use a blog and have a monthly newsletter or RSS feed available. Instruct your client to allow for an extra entry for anyone who subscribes to these. They receive daily or weekly updates, always reminding them about the business and the products or services offered.

Online business directories. In terms of internet marketing, one of the first places business owners should head to is online business directories, but most make it their last stop. Fewer Americans turn to their phone books to find a business. They perform standard internet searches and use online business directories, such as the one offered under the “Local,” heading at Yahoo.com. If your client is not listed in these directories, encourage them to do so and right away. The process should only take a few minutes.

Online message boards. For most business owners, online message boards are nothing but a waste of time. They don’t want to see their employees socializing online while on the clock. Yes, this is good, but encourage your client to see the marketing aspect. For example, companies who sell pet related products and services should participate in discussions on pet related forums. Include a link back to the company website in all allowable signatures and profiles. When posting, the name and link will show. Pet owners are this company’s targeted market. They aren’t waiting for the customers to come to them. Instead, they are going directly to the source.

Banner and link exchanges. Online networking is just as important as internet marketing. There are many connections to be made online and these connections can lead to increased advertising. To get started, encourage your client to network with those in related fields. They can set up link and banner exchanges. For example, if your client sells pet products, coach them through finding pet services, such as dog grooming or dog sitting. Instruct them to contact the owner of the website and offer a banner or link exchange. In these aspects, both companies benefit and advertising is free.

As you can see, there are many ways to market a business online. Your job is to coach your clients through the process. Carefully monitor each step and offer feedback.

Make Money Online

Effective SEO Comes Cheap

Published

7 years ago

January 5, 2018

admin

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well-SEO’ed website will yield lots of earnings for the marketer. However, SEO-ing your site might cost you thousands of dollars if you are such a newbie on this field.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Make Money Online

Blogging: Free Internet Marketing Method

Published

7 years ago

January 5, 2018

admin

It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.
Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?
Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.
Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.
Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.
Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Another is myzne.com. Those hosts will provide you with easy instructions on how to put up your blog.